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He is refreshingly honest about what a torrid time the company has been having since the recession, and it’s clear that the VitraHaus represents a brave new strategy.

Surely this heap of structures is too chaotic, too monumental, too expressive, too playful, too – let’s face it – untidy.

The Vitra campus is an architectural theme park, although with none of the negative associations of that term.

Stacked into a total of five stories and breathtakingly cantilevered up to 49 feet in some places, the twelve houses, whose floor slabs intersect the underlying gables, create a three-dimensional assemblage – a pile of houses that, at first glance, has an almost chaotic appearance.Culture House Eemhuis | Neutelings Riedijk ArchitectsErste Campus Headquarters | Henke Schreieck ArchitectsArchitectural Design Tips by Luis F. (IG/lfdesign_bayarea)© Arch2o.com 2012-2020, Some rights reserved.

The concept behind its design connects two themes which appear in the work of Herzog & de Meuron ; the stacked volumes and the typical house figure which we drew as kids.

Dado que el Campus de Vitra en Weil am Rhein, no disponían de un espacio con interiores adecuados para la presentación de la nueva colección de sillas para el hogar, la empresa encargó a los arquitectos con sede en Basilea Herzog & de Meuron diseñar VitraHaus showroom, en 2006.

The concept of the VitraHaus connects two themes that appear repeatedly in the oeuvre of Herzog & de Meuron: the theme of the archetypal house and the theme of stacked volumes.

On the face of it, Herzog & de Meuron are ripping up the form book. The products that will be on display are designed primarily for the private home and, as such, should not be presented in the neutral atmosphere of the conventional hall or museum but rather in an environment suited to their character and use. The concept of the VitraHaus connects two themes that appear repeatedly in the oeuvre ofDue to the proportions and dimensions of the interior spaces – the architects use the term ‘domestic scale’ – the showrooms are reminiscent of familiar residential settings. What is Vitra selling if not a fairytale? Having said that, it’s not your average industrial park. Standing beside the Vitra Design Museum by Frank Gehry (1989) and the Conference Pavilion by Tadao Ando (1993) VitraHaus in Weil am Rhein, by Herzog & de Meuron (2010) connects the two buildings. And yet somehow not.

Since “how does it look in the Haus?” will be the question Rolf asks from now on, the question we should ask is how will the Haus influence what Vitra makes from now on?This is one of those odd buildings that exists in two contexts: one is in Weil, and the other is in the global firmanent of ideas avidly devoured by young architects on the digital hinterlands of the webOn the ground floor, the Vitrine space shows chairs from the Vitra Design Museum collection (image: Iwan Baan)Copyright © 2020 iconeye - Website Designed by Media 10 Ltd | Enjoying the landscape with the help of Eames and Prouvé (image: Iwan Baan) It avoids a Swiss-army-knife neatness by being just chaotic enough. The concept of the Vitra Haus connects two themes that appear repeatedly in the oeuvre of Herzog & de Meuron: the theme of the archetypal house and the theme of stacked volumes. There, this building feels more familiar.The courtyard entrance is the best place to appreciate the structural complexity (image: Christian Richters)It is impossible to write about the VitraHaus without addressing a phenomenon that has been sweeping international architecture in the last few years: the stack. The individual ‘houses’, which have the general characteristics of a display space, are conceived as abstract elements. Since 1981, when Nicholas Grimshaw was invited to build a new factory here, Vitra chairman Rolf Fehlbaum has been accumulating structures by the world’s most celebrated architects. It is the illusion that you are in an idyllic rural home. It is somehow not – to use Freud’s term – unheimlich enough for a stack of houses. Indeed, it looks more like the iced gingerbread house. Frank Gehry built a museum here, Zaha Hadid a fire station, Tadao Ando a conference centre, and those are just a few of the facilities, to which will soon be added another factory building, designed by SANAA.The Vitra campus is an architectural theme park, although with none of the negative associations of that term.

The VitraHaus is a direct, architectural rendition of the 'ur-type' of house, as found in the immediate vicinity of Vitra and, indeed, all over the world.

But it’s also the aptness of that image.

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