The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. The media will want to get as close as possible to get pictures/audio/interviews. Possess and enhance certain qualities and skills that make an effective PIO. D. has become ever more complex as the challenge of delivering messages has evolved. The AP Stylebook is used by most of the news media. They focus on specific issues or programs to move the public to take action. As a PIO, your target audiences include . Providing information and access to newsmakers. Social marketing is the use of commercial marketing principles to: A. Holding the session indoors, if possible. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. User: 4. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Students also learn message development and . Resource Typing Definition for Response . Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. This course can provide a basic understanding of the PIO function for those new to the position. Salary Statistics for Public Information Officers. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. endstream endobj startxref Contact commercial vendors to identify contacts and the process for news releases. This process includes: Your goal statement expresses what you hope to achieve through your campaign. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. D. Identify opportunities for public awareness campaigns. Construct and deliver an appropriate crisis and emergency risk message. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. %%EOF . If you need to build an email list, consider including a place for people to sign up on your Web site. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). News releases are one of the most commonly used tools for PIOs. 95% B. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Lesson 3 introduced the importance of establishing relationships with the media. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. School, 43 Margaret St. . . Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. . It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. 1928 0 obj <> endobj It can be taken alone or before Basic Public Information Officer Training (G290). Do you follow through? A well-executed interview will likely not A. advance leaderships goals. Final Exam for: IS-29.a: Public Information Officer. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. You cant manage who shows up but you can and should manage contact with the site. Each time this test is loaded, you will receive a unique set of questions and answers. %PDF-1.6 % These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. D. is only useful on television infomercials. (Passive). Develop relationships with other organizations PIOs B. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. 1. Blogs are a good tool to use to communicate with your audience. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Quantify results when evaluating public information efforts. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. D. a required responsibility of the PIO as outlined by NIMS.. Next you need to identifyhowyou will communicate. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. The word zombie comes from Haitian and New Orleans voodoo origins. Timely updates and corrections to information in evolving incidents. Select it carefully and choose your background wisely. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. C. Monitors costs related to the incident, and provides . Determine information to be communicated to the public. Establish contact with other agency PIOs. Communicates with internal and external stakeholders. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. (Incorrect), John enjoys boating, swimming, and fishing. I would urge you to be careful whenever you travel, Smith said. Always connect with the Incident Commander before making any statement to the media. They can be seasonallike hurricane preparedness week. 3 Step Guide for Assistance. Provide public information, emergency public information, and community education to your internal and external target audiences. This course can provide a basic understanding of the PIO function for those new to the position. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Test the message on a safe audience B. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. News releases should provide accurate, factual information that is attributed to its source. With passive voice, the subject is thereceiverof the action. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. What events nationally and globally are in the news? @8'_= J J0 Were people prepared for previous incidents? PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. Contact local, tribal, territorial, and State press associations to obtain media lists. This awareness-level training is suitable for new PIOs. Do not be afraid to put bad news first if that is the message. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time.
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